Measurement equivalence and applicability of core marketing concepts across Nigerian, Kenyan, Japanese and US firms

Journal of Business & Industrial Marketing

Volumn 17, Issue 6, 2002, Pages 430-455

  Dadzie, Kofi Q ^a   Johnston, Wesley J ^a   Yoo, Boonghee ^b   Brashear, Thomas G ^c  

^a GEORGIA STATE UNIVERSITY   (United States)

^b HOFSTRA UNIVERSITY   (United States)

^c UNIVERSITY OF MASSACHUSETTS   (United States)

Author keywords

Japan; Kenya; Marketing concept; Measurement; Nigeria; USA

Indexed keywords

EID: 0442263345     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620210442802     Document Type: Article

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