The organizational relationship between marketing and public relations: Exploring paradigmatic viewpoints

Journal of Marketing Communications

Volumn 6, Issue 4, 2000, Pages 231-245

  Cornelissen, Joep P ^a   Lock, Andrew R ^a  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Communication Management; Organizational Structure; Relationship Between Marketing And Public Relations

Indexed keywords

EID: 28244484919     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/135272600750036355     Document Type: Article

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