Marketing history: Illuminating marketing's clandestine subdiscipline

Psychology and Marketing

Volumn 15, Issue 2, 1998, Pages 117-123

  Holden, Alfred C ^a   Holden, Laurie ^b  

^a FORDHAM UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032221017     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(199803)15:2<117::AID-MAR1>3.0.CO;2-F     Document Type: Review

References (28)

1. Converse, P. D. (1960). Introductory comments. In F. Coolsen (Ed.), Marketing thought in the United States in the late nineteenth century. Lubbock: Texas Tech Press.
2. Fullerton, R. A. (1988). How modern is modern marketing? Marketing's evolution and the myth of the "production era." Journal of Marketing, 52, 108-125.
3. Fullerton, R. (1985). Was there a "production era" in marketing history? A multinational study. In S. C. Hollander & T. R. Nevett (Eds.), Proceedings of the Second Workshop on Historical Research in Marketing (pp. 388-400). East Lansing: Michigan State University.
4. Grossman, L. H. (1985). Marketing history: Experiences of successful industrial firms. In S. C. Hollander & T. R. Nevett (Eds.), Proceedings of the Second Workshop on Historical Research in Marketing (pp. 257-269). East Lansing: Michigan State University.
5. Hagarty, J. E. (1936). Experiences of an early marketing teacher. Journal of Marketing, 1, 20-27.
6. Holden, A. C. (1994). The 1939 New York World's Fair: A nonprofit institution implementing a successful international marketing concept. Journal of Non-profit & Public Sector Marketing, 2(1), 87-109.
7. Holden, A. C. & Holden, L. (1995). They're on their way to kan the Kaiser: An analysis of timely new product development to exploit a suddenly transformed external environment. In K. M. Rassuli, S. C. Hollander & T. R. Nevett (Eds.), Proceedings of the Seventh Conference on Historical Research in Marketing and Marketing Thought (pp. 375-387). East Lansing: Michigan State University.
8. Hollander, S. C. (1960). The wheel of retailing. Journal of Marketing, 25, 37-42.
9. Hollander, S. C., & Nevett, T. (1995). From the Special Editors. Journal of Macromarketing, 15, 3-5.
10. Hollander, S. C., & Singh, A. K. (1993). Consumerism revisited. In J. B. Schmidt et al. (Eds.), Proceedings of the Sixth Conference on Historical Research in Marketing and Marketing Thought (pp. 135-151). East Lansing: Michigan State University.
11. Jones, D. G. B. (1995). George Burton Hotchkiss: A voice that carried well. In K. M. Rassuli, S. C. Hollander, & T. R. Nevett (Eds.), Proceedings of the Seventh Conference on Historical Research in Marketing and Marketing Thought (pp. 83-93). East Lansing: Michigan State University.
12. Keehn, R. H. (1985). Jockey International: A brief history of marketing innovation. In S. C. Hollander & T. R. Nevett (Eds.), Proceedings of the Second Workshop on Historical Research in Marketing (pp. 270-287). East Lansing: Michigan State University.
13. Keith, R. A. (1958). An interpretation of the marketing concept. In Advancing Marketing Efficiency: Proceedings of the 41st National Conference of the American Marketing Association (pp. 104-109). American Marketing Association.
14. Keith, R. A. (1960). The marketing revolution. Journal of Marketing, 24, 35-38.
15. Mittelstaedt, R. A. (1989). Economics and the subdiscipline of consumer behavior in marketing. In T. R. Nevett, K. R. Whitney, & S. C. Hollander (Eds.), Proceedings of the Fourth Conference on Historical Research in Marketing and Marketing Thought (pp. 3-21). East Lansing: Michigan State University.
16. Mittelstaedt, J. D., & Dickinson, R. (1995). What's in a definition? Distinguishing between definitions and objectives of "marketing" in the histories of marketing and marketing thought. In K. M. Rassuli, S. C. Hollander, & T. R. Nevett (Eds.), Proceedings of the Seventh Conference on Historical Research in Marketing and Marketing Thought (pp. 39-46). East Lansing: Michigan State University.
17. Nevett, T., & Hollander, S. C. (1994). Toward a circumscription of marketing history: An editorial manifesto. Journal of Macromarketing, 14, 3-7.
18. Pollay, R. W. (1993). Targeting the young is an old story: A history of cigarette advertising to the young. In J. B. Schmidt et al. (Eds.), Proceedings of the Sixth Conference on Historical Research in Marketing and Marketing Thought (pp. 263-282). East Lansing: Michigan State University.
19. Pollay, R. W. (1985). Thank the editors for the buyological urge! American magazines, advertising and the promotion of the consumer culture, 1920-1980. In. S. C. Hollander & T. R. Nevett (Eds.), Proceedings of the Second Workshop on Historical Research in Marketing (pp. 54-68). East Lansing: Michigan State University.
20. Powers, T. L. (1991). Personal selling in the early twentieth century: From America's darling to its scapegoat. In C. R. Taylor et al. (Eds.), Proceedings of the Fifth Conference on Historical Research in Marketing and Marketing Thought (pp. 243-250). East Lansing: Michigan State University.
21. Strong, J. T., & d'Amico, M. F. (1991). American sales management practice and thought: Developments to World War II. In C. R. Taylor et al. (Eds.), Proceedings of the Fifth Conference on Historical Research in Marketing and Marketing Thought (pp. 227-250). East Lansing: Michigan State University.
22. Tamilia, R. D. (1993). Issues and problems in marketing history and thought: Toward the development of a comprehensive marketing history bibliography. In J. B. Schmidt et al. (Eds.), Proceedings of the Sixth Conference on Historical Research in Marketing and Marketing Thought (pp. 341-359). East Lansing: Michigan State University.
23. Taylor, C. R., & Chang, W. (1993). The history of outdoor advertising regulation in the United States. In J. B. Schmidt et al. (Eds.), Proceedings of the Sixth Conference on Historical Research in Marketing and Marketing Thought (pp. 283-299). East Lansing: Michigan State University.
24. Taylor, J. C., & Taylor, C. R. (1989). Marketing related public policy issues: The role of marketing academicians and the value of an historical context approach. In T. R. Nevett, K. R. Whitney, & S. C. Hollander (Eds.), Proceedings of the Fourth Conference on Historical Research in Marketing and Marketing Thought (pp. 213-236). East Lansing: Michigan State University.
25. Tosdal, H. R. (1939). Bases for the study of consumer demand. Journal of Marketing, 4, 3-15.
26. Webb, D. R., & Shawver, D. L. (1989). A critical examination of the influence of institutional economics on the development of early marketing thought. In T. R. Nevett, K. R. Whitney, & S. C. Hollander (Eds.), Proceedings of the Fourth Conference on Historical Research in Marketing and Marketing Thought (pp. 22-39). East Lansing: Michigan State University.
27. Witkowski, T. H. (1991). A writer's guide to historical research in marketing. In C. R. Taylor et al., Proceedings of the Fifth Conference on Historical Research in Marketing and Marketing Thought (pp. 13-22). East Lansing: Michigan State University.
28. Wright, J. S. (1989). Return biography to the Journal of Marketing. In T. R. Nevett, K. R. Whitney, & S. C. Hollander (Eds.), Proceedings of the Fourth Conference on Historical Research in Marketing and Marketing Thought (pp. 132-146). East Lansing: Michigan State University.