Does environmental advertising reflect integrated marketing communications?: An empirical investigation

Journal of Business Research

Volumn 37, Issue 3, 1996, Pages 225-232

  Carlson, Les ^a   Grove, Stephen J ^b   Laczniak, Russell N ^b   Kangun, Norman ^b  

^a Bowling Green State University   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030295854     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(96)00073-2     Document Type: Article

References (26)

1. Aho, Debra, Be Precise; Don't Overstate Claims. Advertising Age 62 (January 29, 1992): 8-10.
2. Carlson, Les, Grove, Stephen J., and Kangun, Norm, A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach. Journal of Advertising 22 (3) (1993): 27-39.
3. Chase, Dennis, P&G Gets Top Marks in AA Survey. Advertising Age 62 (January 29, 1991): 8-10.
4. Chase, Dennis, and Smith, Therese Kauchak, Consumers Keen on Green but Marketers Don't Deliver. Advertising Age 63 (June 29, 1992): s2-s4.
5. Dagnoli, Judann, Green Ads Wilt: NAD Chief. Advertising Age 63 (January 6, 1992): 4.
6. Duncan, Thomas R., Integrated Marketing? Its Synergy; Having Said That, Implementing the Plan Gets More Complicated. Advertising Age 64 (10) (1993): 22.
7. Duncan, Thomas R., and Everett, Stephen E., Client Perceptions of Integrated Marketing Communications. Journal of Advertising Research 33 (3) (1993): 30-40.
8. Federal Trade Commission, Guides for the Use of Environmental Marketing Claims, Washington, D.C. July 1992.
9. Fitzgerald, John, Integrated Communications. Advertising Age 59 (41) (1988): 18.
10. Garfield, James, Beware: Green Overkill. Advertising Age 62 (January 29, 1991): 26.
11. Harrison, E. Bruce, Going Green, Business One Irwin, Homewood, IL. 1993.
12. Kassarjian, Harold H., Content Analysis in Consumer Research. Journal of Consumer Research 4 (June, 1977): 8-18.
13. Kolbe, Richard H., and Burnett, Melissa S., Content Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity. Journal of Consumer Research 18 (September, 1991): 243-250.
14. Landler, Mark, Suddenly, Green Marketers Are Seeing Red Flags. Business Week (Fibruary 25, 1991): 74-76.
15. Mayer, Robert N., Scammon, Debra L., and Zick, Cathleen D., Turning the Competition Green: The Regulation of Environmental Claims, in Proceedings of the 1992 Marketing and Public Policy Conference, Paul N. Bloom and Richard G. Starr, Jr., ed., American Marketing Association, Chicago, IL. 1992, pp. 152-165.
16. Nowak, Glen J., and Phelps, Joseph, Conceptualizing the Integrated Marketing Communications' Phenomenon: An Examination of Its Impact on Advertising Practices and Its Implication for Advertising Research. Journal of Current Issues and Research in Advertising 16 (1), (1994): 49-66.
17. Peltier, James W., Mueller, Barbara, and Rosen, Richard G, Direct Response versus Image Advertising. Journal of Direct Marketing 6 (1) (1992): 40-49.
18. Perreault, William D., and Leigh, Laurence E., Reliability of Nominal Data Based on Qualitative Judgments. Journal of Marketing Research 26 (May 1989): 135-148.
19. Phelps, Joseph, Plumley, Joseph, and Johnson, Edward, Integrated Marketing Communications: Who Is Doing What? Proceedings of the 1994 Conference of the American Academy of Advertising, K. W. King, ed., University of Georgia, Athens, GA. 1994, pp. 143-145.
20. Rapp, Stan, and Collins, Tom, The Great Marketing Turnaround: The Age of the Individual and How to Profit From It, Prentice-Hall, Englewood Cliffs, NJ. 1990
21. Reilly, James C., The Role of Integrated Marketing Communications in Brand Management. The Advertiser (Fall 1991): 32-35.
22. Roman, Erman, Integrated Direct Marketing: Techniques and Strategies for Success. McGraw-Hill, New York. 1988.
23. Schultz, Don E., Tannenbaum, Stanley I., and Lauterborn, Robert F., Integrated Marketing Communications, NTC Business Books, Chicago, IL. 1993.
24. Schlossberg, Howard, Two Environmental Advocates Say Green Has Lost Its Luster. Advertising Age (January 17, 1994): 13, 15.
25. Shimp, Terence A., Promotion Management & Marketing Communications, 3rd ed., The Dryden Press, Fort Worth, TX. 1993.
26. Snyder, Merrill, Rethinking "Integrated." Advertising Age (October 28, 1991): 32.