An assessment of methodological development in cross-cultural advertising research: A twenty-year review

Journal of International Consumer Marketing

Volumn 14, Issue 2-3, 2002, Pages 153-192

  Sin, Leo Y M ^a   Hung, Kineta ^b   Cheung, Gordon W H ^a  

^a CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

^b UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Cross cultural advertising research; Methodological assessment; Twenty year review

Indexed keywords

EID: 18844424499     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v14n02_08     Document Type: Article

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