Convergent, contrasting, and country-specific attitudes toward television advertising in Germany and the United States

Journal of Business Research

Volumn 42, Issue 2, 1998, Pages 167-174

  Witkowski, Terrence H ^a   Kellner, Joachim ^b  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b Department of Marketing ^*

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032093487     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(97)00110-0     Document Type: Article

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