An Advertising Test of the Work Ethic in the U.K. and the U.S.

Journal of International Consumer Marketing

Volumn 9, Issue 3, 1997, Pages 57-77

  Tansey, Richard ^a   Hyman, Michael R ^b   Zinkhan, George M ^c   Chowdhury, Jhinuk ^d  

^a UNIVERSITY OF ALASKA FAIRBANKS   (United States)

^b NEW MEXICO STATE UNIVERSITY   (United States)

^c UNIVERSITY OF GEORGIA   (United States)

^d UNIVERSITY OF NORTH TEXAS   (United States)

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EID: 84937262299     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v09n03_05     Document Type: Article

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