Orientations to tv advertising among adolescents & children in the us & japan

International Journal of Advertising

Volumn 18, Issue 2, 1999, Pages 233-250

  Sherry, John ^a   Greenberg, Bradley ^b   Tokinoya, Hiroshi ^c  

^a PURDUE UNIVERSITY   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

^c TOKAI UNIVERSITY   (Japan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33646169903     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1999.11104756     Document Type: Article

References (17)

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