Reactions to different types of ads in Belgium and Poland

International Marketing Review

Volumn 15, Issue 4, 1998, Pages 277-290

  de Pelsmacker, Patrick ^a   Geuens, M ^a  

^a UNIVERSITY OF ANTWERP   (Belgium)

Author keywords

Advertising; Belgium; Consumer behaviour; International marketing; Marketing communities; Poland

Indexed keywords

EID: 84986019120     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339810227551     Document Type: Review

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