Antecedents of anti-smoking advertisements’ effectiveness: A bi-cultural study

Journal of International Consumer Marketing

Volumn 10, Issue 4, 1999, Pages 29-48

  Quester, Pascale G ^a  

^a UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Advertising effectiveness; Anti smoking advertisements; Australia; Bi cultural study; Malaysia

Indexed keywords

EID: 4544369217     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v10n04_03     Document Type: Article

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