Global standardization as a success formula for marketing in Central Eastern Europe?

Journal of World Business

Volumn 35, Issue 2, 2000, Pages 133-148

  Schuh, Arnold ^a  

^a VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0010435205     PISSN: 10909516     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1090-9516(00)00029-8     Document Type: Article

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