Integration and responsiveness: Marketing strategies of Japanese and European automobile manufacturers

Journal of International Marketing

Volumn 9, Issue 2, 2001, Pages 19-50

  Grein, Andreas F ^a   Craig, C Samuel ^a   Takada, Hirokazu ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040028519     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.9.2.19.19885     Document Type: Article

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