Marketing across cultures: Consumers' perceptions of product complexity, familiarity, and compatibility

Journal of Global Marketing

Volumn 15, Issue 1, 2001, Pages 67-86

  Littrell, Mary A ^a   Miller, Nancy J ^a  

^a IOWA STATE UNIVERSITY   (United States)

Author keywords

Artisan enterprises; Cross cultural marketing; Product development

Indexed keywords

EID: 0347139582     PISSN: 08911762     EISSN: None     Source Type: Journal    
DOI: 10.1300/J042v15n01_05     Document Type: Article

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