Elements of Standardization, Firm Performance and Selected Marketing Variables: A General Linear Relationship Framework

Journal of Global Marketing

Volumn 16, Issue 1-2, 2003, Pages 187-205

  Waheeduzzaman, A N M ^a   Dube, Leon F ^a  

^a TEXAS A AND M UNIVERSITY CORPUS CHRISTI   (United States)

Author keywords

Firm performance; Globalization; Standardization

Indexed keywords

EID: 0345807520     PISSN: 08911762     EISSN: None     Source Type: Journal    
DOI: 10.1300/J042v16n01_08     Document Type: Article

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