The degree of standardization: A contingency framework for global marketing strategy development

Journal of Global Marketing

Volumn 10, Issue 1, 1996, Pages 89-107

  Wang, Cheng Lu ^a  

^a OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038214536     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1300/J042v10n01_06     Document Type: Article

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