International catalog mix adaptation: An empirical study

Journal of Global Marketing

Volumn 11, Issue 2, 1997, Pages 65-91

  Robles, Fernando ^a   Akhter, Syed H ^b  

^a GEORGE WASHINGTON UNIVERSITY   (United States)

^b MARQUETTE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0344024642     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1300/J042v11n02_05     Document Type: Article

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