Developing breakthrough products: Challenges and options for market assessment

Journal of Operations Management

Volumn 17, Issue 6, 1999, Pages 613-630

  Deszca, Gene ^a   Munro, Hugh ^a   Noori, Hamid ^a,b  

^a WILFRID LAURIER UNIVERSITY   (Canada)

^b HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Breakthrough products; Market assessment; Product innovation

Indexed keywords

EID: 0006412295     PISSN: 02726963     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0272-6963(99)00017-0     Document Type: Article

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