Effective design of products/services: An approach based on integration of marketing and operations management decisions

Decision Sciences

Volumn 32, Issue 1, 2001, Pages 165-194

  Verma, Rohit ^a   Thompson, Gary M ^b   Moore, William L ^c   Louviere, Jordan J ^d  

^a DEPAUL UNIVERSITY   (United States)

^b 335 Statler Hall   (United States)

^c UNIVERSITY OF UTAH   (United States)

^d Memetrics Pty Ltd   (Australia)

Author keywords

And service operations; Choice process; Discrete choice conjoint analyses; Marketing operations interrelated issues; Product service design

Indexed keywords

EID: 0039246738     PISSN: 00117315     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1540-5915.2001.tb00957.x     Document Type: Article

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