Re-understanding the antecedents of functional foods purchase: Mediating effect of purchase attitude and moderating effect of food neophobia

Food Quality and Preference

Volumn 73, Issue , 2019, Pages 266-275

  Huang, Lian ^a   Bai, Li ^a   Zhang, Xiaoyi ^a   Gong, Shunlong ^a  

^a JILIN UNIVERSITY   (China)

Author keywords

Consumer behavior; Food choice; Functional food; Health consciousness; Mainland China; Price; Trust

Indexed keywords

EID: 85056297413     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2018.11.001     Document Type: Article

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