Consumer decision-making for functional foods: insights from a qualitative study

Journal of Consumer Marketing

Volumn 34, Issue 7, 2017, Pages 552-565

  Anninou, Ioanna ^a   Foxall, Gordon R ^b  

^a UNIVERSITY OF SURREY   (United Kingdom)

^b CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Attitudes; Consumer decision making; Exploratory study; Functional foods; Perceived efficacy

Indexed keywords

EID: 85037369792     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/JCM-05-2016-1821     Document Type: Article

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