The Agile Innovation Pendulum: A Strategic Marketing Multicultural Model for Family Businesses

International Studies of Management and Organization

Volumn 48, Issue 1, 2018, Pages 105-120

  Thrassou, Alkis ^a   Vrontis, Demetris ^a   Bresciani, Stefano ^b  

^a UNIVERSITY OF NICOSIA   (Cyprus)

^b UNIVERSITY OF TURIN   (Italy)

Author keywords

Agility; family business; innovation; multicultural; strategic marketing

Indexed keywords

EID: 85042218261     PISSN: 00208825     EISSN: 15580911     Source Type: Journal    
DOI: 10.1080/00208825.2018.1407178     Document Type: Review

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