A marketing communications framework for small political parties in developed countries

Marketing Intelligence and Planning

Volumn 27, Issue 2, 2009, Pages 268-292

  Thrassou, Alkis ^a   Vrontis, Demetris ^a   McDonald, Malcolm H B ^b  

^a UNIVERSITY OF NICOSIA   (Cyprus)

^b CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

Industrial countries; Marketing communications; Perception; Political parties

Indexed keywords

EID: 68649111396     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500910945020     Document Type: Article

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