Internet marketing by SMEs: Towards enhanced competitiveness and internationalisation of professional services

International Journal of Internet Marketing and Advertising

Volumn 4, Issue 2-3, 2008, Pages 241-261

  Thrassou, Alkis ^a   Vrontis, Demetris ^a  

^a UNIVERSITY OF NICOSIA   (Cyprus)

Author keywords

Competitiveness; International marketing; Internet marketing; Internet marketing and advertising; Marketing Communications; MC; Professional services; PSSMEs; SMEs

Indexed keywords

EID: 39149106163     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/IJIMA.2008.017024     Document Type: Review

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