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0004266714
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9th edn, McGraw Hill
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George A. Steiner and John F. Steiner, Business, Government, and Society - A Managerial Perspective, 9th edn, McGraw Hill, 2000, pp. 25-26.
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Business, Government, and Society - A Managerial Perspective
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Steiner, G.A.1
Steiner, J.F.2
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2
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0038696541
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International Edition, McGraw Hill
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Donald A. Ball, Wendell H. McCulloch Jr., Paul L. Frantz, J. Michael Geringer and Michael S. Minor, International Business - The Challenge of Global Competition, International Edition, McGraw Hill, 2002, pp. 11-14.
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(2002)
International Business - The Challenge of Global Competition
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Ball, D.A.1
McCulloch, W.H.2
Frantz, P.L.3
Geringer, J.M.4
Minor, M.S.5
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3
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0004079982
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3rd European Edition, Pearson Education
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Philip Kotler, Gary Armstrong, John Saunders and Veronica Wong, Principles of Marketing, 3rd European Edition, Pearson Education, 2002, p. 131.
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(2002)
Principles of Marketing
, pp. 131
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Kotler, P.1
Armstrong, G.2
Saunders, J.3
Wong, V.4
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4
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0004266714
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9th edn, McGraw Hill
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George A. Steiner and John F. Steiner, Business, Government, and Society - A managerial perspective, 9th edn, McGraw Hill, 2000, pp. 26-28.
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(2000)
Business, Government, and Society - A managerial perspective
, pp. 26-28
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Steiner, G.A.1
Steiner, J.F.2
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6
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0004079982
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3rd European Edition, Pearson Education
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Philip Kotler, Gary Armstrong, John Saunders and Veronica Wong, Principles of Marketing, 3rd European Edition, Pearson Education, 2002, pp. 124-128.
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(2002)
Principles of Marketing
, pp. 124-128
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Kotler, P.1
Armstrong, G.2
Saunders, J.3
Wong, V.4
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9
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0004079982
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3rd European Edition, Pearson Education
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Philip Kotler, Gary Armstrong, John Saunders and Veronica Wong, Principles of Marketing, 3rd European Edition, Pearson Education, 2002, pp. 131-132.
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(2002)
Principles of Marketing
, pp. 131-132
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Kotler, P.1
Armstrong, G.2
Saunders, J.3
Wong, V.4
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12
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0038696541
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International Edition, McGraw-Hill
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Donald A. Ball, Wendell H. McCulloch Jr., Paul L. Frantz, J. Michael Geringer and Michael S. Minor, International Business - The Challenge of Global Competition, International Edition, McGraw-Hill, 2002, pp. 404-430.
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(2002)
International Business - The Challenge of Global Competition
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Ball, D.A.1
McCulloch, W.H.2
Frantz, P.L.3
Geringer, J.M.4
Minor, M.S.5
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14
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0003798540
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3rd edn, McGraw-Hill
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James A. Fitzsimmons and Mona J. Fitzsimmons, Service Management - Operations, Strategy, and Information Technology, 3rd edn, McGraw-Hill, 2001, p. 3.
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(2001)
Service Management - Operations, Strategy, and Information Technology
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Fitzsimmons, J.A.1
Fitzsimmons, M.J.2
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0004266714
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9th edn, McGraw-Hill
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George A. Steiner and John F. Steiner, Business, Government, and Society - A managerial Perspective, 9th edn, McGraw-Hill, 2000, pp. 332-334.
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(2000)
Business, Government, and Society - A managerial Perspective
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Steiner, G.A.1
Steiner, J.F.2
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18
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0004079982
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3rd European Edition, Pearson Education
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Philip Kotler, Gary Armstrong, John Saunders and Veronica Wong, Principles of Marketing, 3rd European Edition, Pearson Education, 2002, p. 138.
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(2002)
Principles of Marketing
, pp. 138
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Kotler, P.1
Armstrong, G.2
Saunders, J.3
Wong, V.4
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0004266714
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9th edn, McGraw-Hill
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George A. Steiner and John F. Steiner, Business, Government, and Society - A managerial Perspective, 9th edn, McGraw-Hill, 2000, pp. 297-299.
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(2000)
Business, Government, and Society - A managerial Perspective
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Steiner, J.F.2
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0004079982
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3rd European Edition, Pearson Education
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Philip Kotler, Gary Armstrong, John Saunders and Veronica Wong, Principles of Marketing, 3rd European Edition, Pearson Education, 2002, p. 138.
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(2002)
Principles of Marketing
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Kotler, P.1
Armstrong, G.2
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Wong, V.4
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0038696541
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International Edition, McGraw-Hill
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Donald A. Ball, Wendell H. McCulloch Jr., Paul L. Frantz, J. Michael Geringer and Michael S. Minor, International Business - The Challenge of Global Competition, International Edition, McGraw-Hill, 2002, pp. 379-380.
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International Business - The Challenge of Global Competition
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McCulloch, W.H.2
Frantz, P.L.3
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Minor, M.S.5
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0038696541
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International Edition, McGraw-Hill
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Donald A. Ball, Wendell H. McCulloch Jr., Paul L. Frantz, J. Michael Geringer and Michael S. Minor, International Business - The Challenge of Global Competition, International Edition, McGraw-Hill, 2002, pp. 386-388.
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International Business - The Challenge of Global Competition
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Geringer, J.M.4
Minor, M.S.5
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0038696541
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International Edition, McGraw Hill
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Donald A. Ball, Wendell H. McCulloch Jr., Paul L. Frantz, J. Michael Geringer and Michael S. Minor, International Business - The Challenge of Global Competition, International Edition, McGraw Hill, 2002, pp. 392-395.
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International Business - The Challenge of Global Competition
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0038696541
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International Edition, McGraw-Hill
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Donald A. Ball, Wendell H. McCulloch Jr., Paul L. Frantz, J. Michael Geringer and Michael S. Minor, International Business - The Challenge of Global Competition, International Edition, McGraw-Hill, 2002, p. 396.
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0038696541
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International Edition, McGraw Hill
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Donald A. Ball, Wendell H. McCulloch Jr., Paul L. Frantz, J. Michael Geringer and Michael S. Minor, International Business - The Challenge of Global Competition, International Edition, McGraw Hill, 2002, pp. 396-397.
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0038696541
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Donald A. Ball, Wendell H. McCulloch Jr., Paul L. Frantz, J. Michael Geringer and Michael S. Minor, International Business - The Challenge of Global Competition, International Edition, McGraw-Hill, 2002, pp. 397-398.
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0004079982
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3rd European Edition, Pearson Education
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Philip Kotler, Gary Armstrong, John Saunders and Veronica Wong, Principles of Marketing, 3rd European Edition, Pearson Education, 2002, p. 135.
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