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Volumn , Issue , 2007, Pages 439-482

Doing business in the industrialized countries

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84909580003     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780080471464     Document Type: Chapter
Times cited : (26)

References (66)
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    • Naumann, E.1    Jackson, D.W.2    Rosenbaum, M.S.3
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    • What are Your Customers Worth? Not all customers are created equal. You need to know their lifetime value, then compare the cost of acquiring, serving, and keeping them
    • Summer (2)
    • Sunil Gupta, Donald R. Lehmann, "What are Your Customers Worth? Not all customers are created equal. You need to know their lifetime value, then compare the cost of acquiring, serving, and keeping them," Journal of Personal Selling & Sales Management, Summer 2002, Vol. 22, 3, p. 207(2).
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.