Wine marketing: A framework for consumer-centred planning

Journal of Brand Management

Volumn 18, Issue 4-5, 2011, Pages 245-263

  Vrontis, Demetris ^a   Thrassou, Alkis ^a   Czinkota, Michael R ^b  

^a UNIVERSITY OF NICOSIA   (Cyprus)

^b GEORGETOWN UNIVERSITY   (United States)

Author keywords

consumer behaviour; Cyprus; strategic planning; wine branding; wine marketing

Indexed keywords

EID: 78751663508     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2010.39     Document Type: Article

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