A Preliminary Strategic Marketing Framework for New Product Development

Journal of Transnational Management

Volumn 17, Issue 1, 2012, Pages 21-44

  Thrassou, Alkis ^a   Vrontis, Demetris ^a   Chebbi, Hela ^b   Yahiaoui, Dorra ^c  

^a UNIVERSITY OF NICOSIA   (Cyprus)

^b EDC Paris   (France)

^c EM NORMANDIE BUSINESS SCHOOL   (France)

Author keywords

creativity; exploration; framework; idea; innovation; marketing; new product development; strategy; value

Indexed keywords

EID: 84859479830     PISSN: 15475778     EISSN: 15475786     Source Type: Journal    
DOI: 10.1080/15475778.2012.650108     Document Type: Article

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