Diversification, Branding, and Performance of Professional Service Firms

Journal of Service Research

Volumn 21, Issue 3, 2018, Pages 353-364

  Castaldi, Carolina ^a   Giarratana, Marco S ^b  

^a EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

^b IE BUSINESS SCHOOL   (Spain)

Author keywords

brand breadth; diversification; performance; professional service firms

Indexed keywords

EID: 85041384348     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670518755315     Document Type: Article

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