Minding your distance: How management consulting firms use service marks to position competitively

Strategic Management Journal

Volumn 27, Issue 2, 2006, Pages 169-187

  Semadeni, Matthew ^a  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

Competitive positioning; Man agement consulting firms; Service marks

Indexed keywords

COMPETITIVE INTELLIGENCE; INDUSTRIAL ECONOMICS;

COMPETITIVE POSITIONING; MAN-AGEMENT CONSULTING FIRMS; PROSPECTIVE SERVICES; SERVICE MARKS;

MARKETING;

EID: 31844433992     PISSN: 01432095     EISSN: 10970266     Source Type: Journal    
DOI: 10.1002/smj.510     Document Type: Article

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