Trademark families: Characteristics and market values

Journal of Brand Management

Volumn 21, Issue 2, 2014, Pages 150-170

  Block, Joern H ^a,c   Fisch, Christian ^a   Sandner, Philipp G ^b  

^a UNIVERSITY OF TRIER   (Germany)

^b TUM SCHOOL OF MANAGEMENT   (Germany)

^c ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

Author keywords

brand management; firm valuation; Tobin's q; trademark families; trademarks

Indexed keywords

EID: 84894580946     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2013.27     Document Type: Article

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