Testing the Steve Jobs Hypothesis in a B2B Context: Will a Portfolio of Hierarchically Related Technology Products Improve Customer Outcomes?

Journal of Service Research

Volumn 16, Issue 3, 2013, Pages 372-385

  Kuruzovich, Jason ^a   Han, Shu ^b   Koukova, Nevena T ^c   Ravichandran, T ^a  

^a RENSSELAER POLYTECHNIC INSTITUTE   (United States)

^b YESHIVA UNIVERSITY   (United States)

^c LEHIGH UNIVERSITY   (United States)

Author keywords

IT product services stack; IT products and services; IT solutions; IT related loyalty; IT related satisfaction

Indexed keywords

EID: 84881001599     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670513478833     Document Type: Article

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