Source expertise versus experience effects in hospital advertising

Journal of Services Marketing

Volumn 12, Issue 1, 1998, Pages 23-38

  Braunsberger, Karin ^a   Munch, James M ^b  

^a AL AKHAWAYN UNIVERSITY   (Morocco)

^b UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

Author keywords

Advertising; Consumer attitudes; Hospitals; Perceptions; Services marketing

Indexed keywords

EID: 84986104628     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049810202348     Document Type: Article

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