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75
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0043284944
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Spectator knowledge of hockey as a significant predictor of game attendance
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Zhang J.J., Smith D.W., Pease D.G., and Mahar M.T. Spectator knowledge of hockey as a significant predictor of game attendance. Sport Marketing Quarterly 5 3 (1996) 41-48
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(1996)
Sport Marketing Quarterly
, vol.5
, Issue.3
, pp. 41-48
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Zhang, J.J.1
Smith, D.W.2
Pease, D.G.3
Mahar, M.T.4
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