Research on customer segmentation model by clustering

ACM International Conference Proceeding Series

Volumn 113, Issue , 2005, Pages 316-318

  Wu, Jing ^a   Lin, Zheng ^a  

^a CENTRAL UNIVERSITY OF FINANCE AND ECONOMICS   (China)

Author keywords

clustering analysis; customer segmentation; segmentation model

Indexed keywords

BUILDING SEGMENTS; CLUSTERING ANALYSIS; CREDIT CARDS; CUSTOMER SEGMENTATION; MATRIX; MODELING FRAMEWORKS; PATTERN-BASED CLUSTERING; PREDICTIVE MODELS; SIGNATURE DISCOVERY; TWO-DIMENSION;

CUSTOMER SATISFACTION; ELECTRONIC COMMERCE; SALES;

CLUSTER ANALYSIS;

EID: 77953836777     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1089551.1089610     Document Type: Conference Paper

References (3)

1. Del L. Hawkins, Roger J. Best, Kenneth A. Coney. Customers' Behaviors(seventh edition).
2. Management Science: A Comparative Research on the Methods of Customer Segmentation Based on Consumption Behavior. 2003.2, Vol.16.
3. (Canada) Jiawei Han, Micheline Kamber. The Concept and Techniques of Data Mining.