Strategic relationship management and service brand marketing

European Journal of Marketing

Volumn 45, Issue 7, 2011, Pages 1194-1213

  Tsai, Shu Pei ^a  

^a SHIH HSIN UNIVERSITY   (Taiwan)

Author keywords

Brand management; Brands; Consumers; Strategic management

Indexed keywords

EID: 79959536035     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561111137679     Document Type: Article

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