100% PURE New Zealand: Branding for back-packers

Journal of Vacation Marketing

Volumn 14, Issue 4, 2008, Pages 345-355

  Bell, Claudia ^a  

^a UNIVERSITY OF AUCKLAND   (New Zealand)

Author keywords

backpackers; branding; environment; green; internet; landscape; sustainability; tourism

Indexed keywords

EID: 84888005595     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766708094755     Document Type: Article

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