Developing an account-management lifecycle for advertising agency-client relationships

Marketing Intelligence & Planning

Volumn 22, Issue 1, 2004, Pages 95-112

  Waller, David S ^a  

^a UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

Author keywords

Accounts management; Advertising agencies; Customer relations

Indexed keywords

EID: 84993090014     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500410516940     Document Type: Review

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