Factors in winning accounts: The views of agency account directors in New Zealand

Journal of Advertising Research

Volumn 39, Issue 3, 1999, Pages 21-31

  Fam, Kim Shyan ^a   Waller, David S ^b  

^a UNIVERSITY OF OTAGO   (New Zealand)

^b UNIVERSITY OF NEWCASTLE   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2442468626     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Review

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