Agency-client chemistry: Demographic and psychographic influences

International Journal of Advertising

Volumn 20, Issue 2, 2001, Pages 169-187

  Ewing, Michael T ^a   Pinto, Tanya M ^b   Soutar, Geoffrey N ^c  

^a CURTIN UNIVERSITY   (Australia)

^b Richards Group   (United States)

^c UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0006096652     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2001.11104885     Document Type: Article

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