-
1
-
-
85024183514
-
-
London: NTC Publications Ltd
-
Advertising Association (1997) Marketing Packet Book. London:NTC Publications Ltd.
-
(1997)
Marketing Packet Book
-
-
-
2
-
-
0347114436
-
Medium-sized charities and their advertising agencies: an exploratory investigation
-
Bennett, R. (1997a) Medium-sized charities and their advertising agencies:an exploratory investigation. Journal of Non-profit and Voluntary Sector Marketing 3(1), 57-70.
-
(1997)
Journal of Non-profit and Voluntary Sector Marketing
, vol.3
, Issue.1
, pp. 57-70
-
-
Bennett, R.1
-
3
-
-
0347744783
-
Small charities, market orientation and the decision to engage an advertising agency
-
Bennett, R. (1997b) Small charities, market orientation and the decision to engage an advertising agency. Sadat Marketing Quarterly 4(1), 68-75.
-
(1997)
Sadat Marketing Quarterly
, vol.4
, Issue.1
, pp. 68-75
-
-
Bennett, R.1
-
4
-
-
0347744784
-
Market orientation among small to medium-sized UK charitable organisations: implications for fund-raising performance
-
Bennett, R. (1998) Market orientation among small to medium-sized UK charitable organisations:implications for fund-raising performance. Journal of Non-profit and Public Sector Marketing 6(1), 31-45.
-
(1998)
Journal of Non-profit and Public Sector Marketing
, vol.6
, Issue.1
, pp. 31-45
-
-
Bennett, R.1
-
5
-
-
0002571507
-
Using structural factors to assess the risk of failure in agencyclient relations
-
Buchanan, B. and Michell, P.C.N. (1991) Using structural factors to assess the risk of failure in agencyclient relations. Journal of Advertising Research 31(4), 68-75.
-
(1991)
Journal of Advertising Research
, vol.31
, Issue.4
, pp. 68-75
-
-
Buchanan, B.1
Michell, P.C.N.2
-
7
-
-
85024238248
-
-
Charity Commission (1997) Facts and Figures
-
Charity Commission (1997) Facts and Figures, http://www.charity-commis9on.gov.iik/ccfatts.htm.
-
-
-
-
8
-
-
85024152074
-
The Charity as a Business: Managing in the Public Sector
-
London: Directory of Social Change
-
Clutterbuck, D. and Dearlove, D. (1996) The Charity as a Business:Managing in the Public Sector, Learning from Ae Private Sector. London:Directory of Social Change.
-
(1996)
Learning from Ae Private Sector
-
-
Clutterbuck, D.1
Dearlove, D.2
-
10
-
-
84949334519
-
Searching for a new advertising agency: a client perspective
-
Dowling, G.R. (1994) Searching for a new advertising agency:a client perspective. International Journal of Advertising 13(3), 229-42.
-
(1994)
International Journal of Advertising
, vol.13
, Issue.3
, pp. 229-242
-
-
Dowling, G.R.1
-
11
-
-
0002915017
-
Signals of vulnerability in agency-client relationships
-
Doyle, P., Corstjens, M and Mchell, P. (1980) Signals of vulnerability in agency-client relationships. Journal of Marketing 44(4), 18-23.
-
(1980)
Journal of Marketing
, vol.44
, Issue.4
, pp. 18-23
-
-
Doyle, P.1
Corstjens, M.2
McHell, P.3
-
13
-
-
0038747728
-
Advertising effectiveness research: a survey of agencies, clients and conflicts
-
Flandin, MP., Martin, E. and Simkin, L.P. (1992) Advertising effectiveness research:a survey of agencies, clients and conflicts. International Journal of Advertising 11(3), 203-14.
-
(1992)
International Journal of Advertising
, vol.11
, Issue.3
, pp. 203-214
-
-
Flandin, M.P.1
Martin, E.2
Simkin, L.P.3
-
14
-
-
0039716479
-
Top American managers view agencies and research
-
Gagnard, A. and Swartz, J.E. (1988) Top American managers view agencies and research. Journal of Advertising Research 26(1), 35-40.
-
(1988)
Journal of Advertising Research
, vol.26
, Issue.1
, pp. 35-40
-
-
Gagnard, A.1
Swartz, J.E.2
-
15
-
-
0002506752
-
Agency-Client relationships as seen by both sides
-
Hotz, MR., Ryans, J.K. and Shanklin, W.L. (1982) Agency-Client relationships as seen by both sides. Journal of Advertising 11(1), 37-44.
-
(1982)
Journal of Advertising
, vol.11
, Issue.1
, pp. 37-44
-
-
Hotz, M.R.1
Ryans, J.K.2
Shanklin, W.L.3
-
16
-
-
0642271335
-
Six key methods of increasing response rates to industrial mail surveys
-
Jobber, D. and O'Reilly, D. (1995) Six key methods of increasing response rates to industrial mail surveys. In Making Marketing Work, pp. 414-22.
-
(1995)
In Making Marketing Work
, pp. 414-422
-
-
Jobber, D.1
O'Reilly, D.2
-
18
-
-
0003048219
-
Market orientation: the construct, research propositions, and management implications
-
Kohli, A.K. and Jaworski, B.J. (1990) Market orientation:the construct, research propositions, and management implications. Journal of Marketing 54(2), 1-18.
-
(1990)
Journal of Marketing
, vol.54
, Issue.2
, pp. 1-18
-
-
Kohli, A.K.1
Jaworski, B.J.2
-
19
-
-
21344496451
-
MARKOR: a measure of market orientation
-
Kohli, A.K., Jaworski, BJ. and Kumar, A. (1993) MARKOR:a measure of market orientation. Journal of Marketing Research 30(4), 467-77.
-
(1993)
Journal of Marketing Research
, vol.30
, Issue.4
, pp. 467-477
-
-
Kohli, A.K.1
Jaworski, B.J.2
Kumar, A.3
-
20
-
-
0040262512
-
Advertiser perceptions of fair compensation, confidentiality and rapport
-
LaBahn, D.W. (1996) Advertiser perceptions of fair compensation, confidentiality and rapport. Journal of Advertising Research 36(2), 28-38.
-
(1996)
Journal of Advertising Research
, vol.36
, Issue.2
, pp. 28-38
-
-
LaBahn, D.W.1
-
22
-
-
0000172236
-
Auditing of agency-client relations
-
Michell, P.C. (1986) Auditing of agency-client relations. Journal of Advertising Research 26(4), 29-41.
-
(1986)
Journal of Advertising Research
, vol.26
, Issue.4
, pp. 29-41
-
-
Michell, P.C.1
-
23
-
-
0002876887
-
Loyalty in agency-client relations: the impact of the organisational context
-
Michell, P.C. and Sanders, N.H. (1995) Loyalty in agency-client relations:the impact of the organisational context. Journal of Advertising Research 35(2), 9-22.
-
(1995)
Journal of Advertising Research
, vol.35
, Issue.2
, pp. 9-22
-
-
Michell, P.C.1
Sanders, N.H.2
-
24
-
-
0002637997
-
Using judgement profiles to compare advertising agencies' and clients' campaign values
-
Murphy, P. and Maynard, ML. (1996) Using judgement profiles to compare advertising agencies' and clients' campaign values. Journal of Advertising Research 36(2), 19-27.
-
(1996)
Journal of Advertising Research
, vol.36
, Issue.2
, pp. 19-27
-
-
Murphy, P.1
Maynard, M.L.2
-
25
-
-
85024213079
-
Some cause for concern. Marketing Week
-
O'Sullivan, T. (1991) Some cause for concern. Marketing Week, 12 September.
-
(1991)
12 September
-
-
O'Sullivan, T.1
-
28
-
-
0345853204
-
The impact of changes in advertising agencies on corporate common stock prices
-
Rutherford, R.C., Thompson, D.L. and Stone, R.W. (1992) The impact of changes in advertising agencies on corporate common stock prices. Journal of Current Issues and Research in Advertising 14(1), 1-8.
-
(1992)
Journal of Current Issues and Research in Advertising
, vol.14
, Issue.1
, pp. 1-8
-
-
Rutherford, R.C.1
Thompson, D.L.2
Stone, R.W.3
-
30
-
-
0346484169
-
Targeting donors by post and phone
-
Stoddard, C. (1996) Targeting donors by post and phone. Charity 13(10), 28-30.
-
(1996)
Charity
, vol.13
, Issue.10
, pp. 28-30
-
-
Stoddard, C.1
-
31
-
-
0040762946
-
Developing an advertising agency-client relationship in The Netherlands
-
Verbeke, W. (1988) Developing an advertising agency-client relationship in The Netherlands. Journal of Advertising Research 28(6), 19-27.
-
(1988)
Journal of Advertising Research
, vol.28
, Issue.6
, pp. 19-27
-
-
Verbeke, W.1
-
32
-
-
0002649619
-
Developing an advertising agency-client relationship
-
Wackman, D.B., Salmon, C.T. and Salmon, C.C. (1986) Developing an advertising agency-client relationship. Journal of Advertising Research 26(6), 21-8.
-
(1986)
Journal of Advertising Research
, vol.26
, Issue.6
, pp. 21-28
-
-
Wackman, D.B.1
Salmon, C.T.2
Salmon, C.C.3
-
33
-
-
0642264570
-
Advertising client-agency relationships: the decision-making structure of clients
-
West, D.C. and Paliwoda, S.J. (1996) Advertising client-agency relationships:the decision-making structure of clients. European Journal of Marketing 30(8), 22-39.
-
(1996)
European Journal of Marketing
, vol.30
, Issue.8
, pp. 22-39
-
-
West, D.C.1
Paliwoda, S.J.2
|