Evaluating advertising agency performance: actions to enhance the client/agency relationship

Management Research News

Volumn 21, Issue 7-8, 1998, Pages 47-59

  Lace, J M ^a  

^a UNIVERSITY OF PLYMOUTH   (United Kingdom)

Author keywords

Advertising agencies; Clients; Performance measurement

Indexed keywords

EID: 84993035687     PISSN: 01409174     EISSN: None     Source Type: Journal    
DOI: 10.1108/01409179810781554     Document Type: Article

References (28)

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