Advertising agency management of domestic and international accounts

International Marketing Review

Volumn 16, Issue 6, 1999, Pages 504-517

  Sanford Jr , Douglas M ^a   Maddox, Lynda ^a  

^a GEORGE WASHINGTON UNIVERSITY   (United States)

Author keywords

Advertising; Advertising agencies; International marketing; Relationship marketing

Indexed keywords

EID: 0442328907     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339910300468     Document Type: Article

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