Using judgment profiles to compare advertising agencies' and clients' campaign values

Journal of Advertising Research

Volumn 36, Issue 2, 1996, Pages 19-27

  Murphy, Priscilla ^a   Maynard, Michael L ^a  

^a TEMPLE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002637997     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Review

References (20)

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