The effect of the world wide web on agency—advertiser relationships: Towards a strategic framework

International Journal of Advertising

Volumn 16, Issue 2, 1997, Pages 85-103

  Kassaye, W Wossen ^a  

^a BENTLEY COLLEGE   (United States)

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[No Author keywords available]

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EID: 0002224724     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1997.11104679     Document Type: Article

References (31)

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