A cross-cultural assessment of the advertising agency selection process: An empirical test in Korea and New Zealand

International Journal of Advertising

Volumn 20, Issue 1, 2001, Pages 49-66

  Na, Woonbong ^a   Marshall, Roger ^b  

^a Silla University   (South Korea)

^b NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33845765786     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2001.11104876     Document Type: Article

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