Maintaining client commitment in advertising agency-client relationships

Industrial Marketing Management

Volumn 26, Issue 6, 1997, Pages 497-508

  LaBahn, Douglas W ^a   Kohli, Chiranjeev ^b  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039468353     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(97)00025-4     Document Type: Article

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