National culture and global diffusion of business-to-consumer e-commerce

Cross Cultural Management: An International Journal

Volumn 16, Issue 1, 2009, Pages 83-101

  Gong, Wen ^a  

^a HOWARD UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Culture; Electronic commerce; National cultures

Indexed keywords

EID: 84993079021     PISSN: 13527606     EISSN: 17586089     Source Type: Journal    
DOI: 10.1108/13527600910930059     Document Type: Article

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