Shifting advertising appeals in Taiwan

Journal of Advertising Research

Volumn 39, Issue 6, 1999, Pages 61-69

  Shao, Alan T ^a   Raymond, Mary Anne ^b   Taylor, Charles ^c  

^a UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE   (United States)

^b CLEMSON UNIVERSITY   (United States)

^c VILLANOVA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039383793     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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