Cultural masculinity/femininity influences on advertising appeals

Journal of Advertising Research

Volumn 46, Issue 3, 2006, Pages 315-323

  Chang, Chingching ^a  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

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[No Author keywords available]

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EID: 33846664187     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849906060296     Document Type: Review

References (29)

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