A Broadened Sales Curriculum: Exploratory Evidence

Journal of Marketing Education

Volumn 26, Issue 3, 2004, Pages 197-207

  Leisen, Birgit ^a   Tippins, Michael J ^a   Lilly, Bryan ^a  

^a UNIVERSITY OF WISCONSIN OSHKOSH   (United States)

Author keywords

alumni; business representatives; education; marketing; sales

Indexed keywords

EID: 84990318078     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475304265545     Document Type: Article

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