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Volumn 29, Issue 3, 2000, Pages 235-242

Preparing the next generation of industrial sales representatives: Advice from senior sales executives

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EID: 0034179299     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(99)00061-9     Document Type: Article
Times cited : (15)

References (20)
  • 1
    • 0002525893 scopus 로고    scopus 로고
    • Sales representatives and sales professors: A comparative analysis of sales training perceptions, topics, and pedagogy
    • Parker, R. Stephen, Charles E. Pettijohn, and Robert H. Luke: Sales representatives and sales professors: A comparative analysis of sales training perceptions, topics, and pedagogy. Marketing Education Review 6, 41-50 (1996).
    • (1996) Marketing Education Review , vol.6 , pp. 41-50
    • Parker, R.S.1    Pettijohn, C.E.2    Luke, R.H.3
  • 2
    • 0002594002 scopus 로고
    • Personal selling and sales management in the marketing curriculum: A status report
    • Kellerman, Bert J., and Hekmat, Firooz: Personal selling and sales management in the marketing curriculum: A status report. Journal of Personal Selling and Sales Management 9, 35-45 (1989).
    • (1989) Journal of Personal Selling and Sales Management , vol.9 , pp. 35-45
    • Kellerman, B.J.1    Hekmat, F.2
  • 4
    • 0002533241 scopus 로고
    • Personal selling goes to college
    • March
    • Bragg, Arthur: Personal selling goes to college. Sales and Marketing Management 140 (March), 35-37 (1988).
    • (1988) Sales and Marketing Management , vol.140 , pp. 35-37
    • Bragg, A.1
  • 5
    • 0002481127 scopus 로고
    • Faculty/ practitioner differences: Skills needed for industrial marketing entry positions
    • Messina, Michael J., Guiffrida, Alfred L., and Wood, Gregory R.: Faculty/ practitioner differences: Skills needed for industrial marketing entry positions. Industrial Marketing Management 20, 17-21 (1991).
    • (1991) Industrial Marketing Management , vol.20 , pp. 17-21
    • Messina, M.J.1    Guiffrida, A.L.2    Wood, G.R.3
  • 6
    • 0002419012 scopus 로고
    • Savage pitches "degree in sales" to 14 colleges
    • King, Carole: Savage pitches "degree in sales" to 14 colleges. National Underwriter Life and Health 95, 4, 29-30 (1991).
    • (1991) National Underwriter Life and Health , vol.95 , Issue.4 , pp. 29-30
    • King, C.1
  • 9
    • 0002419709 scopus 로고    scopus 로고
    • Personal selling in the marketing curriculum: Professors' perceptions of topics and pedagogical methods
    • Parker, R. Stephen, Pettijohn, Charles E., and Pettijohn, Linda S.: Personal selling in the marketing curriculum: Professors' perceptions of topics and pedagogical methods. Marketing Management Association 1997 Proceedings, 59-63 (1997).
    • (1997) Marketing Management Association 1997 Proceedings , pp. 59-63
    • Parker, R.S.1    Pettijohn, C.E.2    Pettijohn, L.S.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.